FLYQUEST AND VON DUTCH COLLABORATE TO CREATE 'FULL SCALE'—A CAMPAIGN ROOTED IN THE DUAL MEANING OF “SCALE.” DRAWING FROM THE YEAR OF THE SNAKE, IT BLENDS WESTERN SNAKE ICONOGRAPHY LIKE THE OUROBOROS AND RATTLESNAKE WITH THE REBELLIOUS SPIRIT OF VON DUTCH. THIS ISN’T JUST A COLLAB, IT’S A STATEMENT.
FULL SCALE SIGNALS WE'RE GOING ALL OUT: CREATIVELY, COMPETITIVELY, AND GLOBALLY.