LOS ANGELES, CA – May 9th, 2025 — FlyQuest, the purpose-driven esports org, has partnered with BRMUD, the viral Korean skincare brand that recently made waves with Cardi B. Together, they are launching a first-of-its-kind collaboration that brings K-beauty into the world of competitive gaming.
This isn’t just about looking good. FlyQuest’s mission has always been to make the gaming space better, and that includes how players take care of themselves. BRMUD’s performance-driven skincare fits right in. It’s bold, effective, and designed for a generation that wants to look and feel their best, both on and off camera.
“This partnership with FlyQuest is not just about skincare. It’s about shifting the culture. Today’s gamers are confident, expressive, and care about how they show up both on and off screen. BRMUD brings them a skincare routine that’s high-performance, just like they are. Together with FlyQuest, we’re proving that skincare is a skill, and every player deserves a ritual that matches their game.”
— Donghwan Kim (KoMa Media, CEO) / Head of Marketing US, BRMUD
After a viral moment with Cardi B, BRMUD has sold over 200,000 units in just five months. Backed by 4.5+ star reviews and powered by mineral-rich mud from Boryeong, Korea, the brand delivers smoother texture, tighter pores, and a visible glow. All of this comes in a clean, modern formula.
At the heart of this collaboration is Paul (Gihyeon) Cho, VP of Partnerships at FlyQuest. His track record includes successful collaborations with top-tier Korean brands and talent. This partnership represents an innovative crossover between K-beauty and esports — a first-of-its-kind project built to open new markets and spark fresh cultural conversations.
FlyQuest and BRMUD want to set a new standard for cross-industry collaborations. This partnership will come to life through content and live events that bring skincare into the gaming space in a fresh, fun, and community-driven way. From curated prize packs to a reimagined take on self-care, fans can expect a collaboration that feels as good as it looks.
The BRMUD brand’s U.S. expansion is being led by former StarCraft II champion Donghwan Kim (viOlet). He now leads KoMa Media, a Los Angeles-based marketing agency focused on K-beauty and food & beverage.
Take the full tour of BRMUD’s U.S. skincare lineup at brmudus.com.
BRMUD is a Korean skincare brand built around the rich, mineral-filled mud of Boryeong, Korea. Boryeong is home to the iconic Boryeong Mud Festival. Founded by CEO Na Cheol-gyun, affectionately known as “The Mud Man,” BRMUD delivers clean, effective skincare using time-honored ingredients that remove impurities, hydrate, and revitalize the skin.
FlyQuest is a premier North American multi-title esports organization, founded on January 6, 2017. Owned by the Viola family, who also own the NHL’s Florida Panthers, FlyQuest has built a reputation not only for competitive excellence but also for its values-driven approach to gaming. With a strong focus on sustainability, inclusivity, and performance, FlyQuest is on a mission to make the gaming space better than we found it.
For media inquiries or interview requests, please contact: press@flyquest.gg
